Martin has a strong track record of researching the international banking, payment card and financial services markets. He has 15 years experience conducting consumer and b2b research across more than 45 countries.
A strategic thinker with a probing, analytical, inquisitive mind, Martin is committed to delivering robust fact-based insight and well-argued action-focused recommendations.
He has worked in a wide range of financial markets including ATM/Cash Cards, Brokers/Intermediaries, Building Societies, Business/Corporate Banking, Cash Management, Corporate Cards, Credit Cards, Debit Cards, Electronic Purse Cards, Employee Share Schemes, Equity Share Property Purchase Schemes, Hedge Funds, Insurance, Money Transfer, Mortgages, Payroll Systems, Pensions, Private Equity, Retail Banking, Store/Retail Cards, Student Loans, Subprime Loans, and Venture Capital.
Clients with whom Martin has worked include 3i, American Express, Capita Hartshead, Capital One, Chase Manhattan, Citibank, Diners Club, Equiniti, GE Capital, HSBC, IKANO, JP Morgan, Lloyds TSB Registrars, MasterCard, Merrill Lynch, Norwich Union, Promise Finance, Prudential Policyholders’ Advocate, Standard Life, St James Place, uSwitch, Visa and West Bromwich Building Society.
Martin and his team of market research professionals use desk/secondary, qualitative and quantitative research techniques extensively. All fieldwork and analysis is designed and conducted from a neutral unbiased perspective.