Welcome to Insight

Founded in 1999, Insight is a specialist cards and payments consultancy. We provide consultancy and training services to banks, schemes, processors, retailers and payment organisations across the globe.

We provide strategic and tactical advice across the payments lifecycle from customer acquisition through to retention and profit optimisation.

Numbers underpin everything we do; whether developing a business case model for a new product, quantifying commercial offers, tracking customer performance, benchmarking KPIs or analysing profit contribution, we start with the measureable and overlay strategic and creative solutions to drive profitability.

James Cranfield James Cranfield Joint Managing Director
Suzanne Holcombe Suzanne Holcombe Joint Managing Director

Clients contact us because they have very specific issues that need resolving, so our solutions are always tailored. We also understand the financial pressures that payments industry stakeholders are under which is why we believe our “P&L centric” approach uniquely positions us to serve the needs of the industry.

James Cranfield, Founder

We set up Insight nearly 20 years ago and in this short time we have witnessed spectacular change - sustained double digit growth, fast-moving digital innovation, regulatory intervention, emergence of non traditional players, banking consolidation, litigation. We have to stay ahead of the game but not lose sight of the fact that ultimately our clients need to see a return on their investment in us.

Suzanne Holcombe, Founder

Case Studies

Whether you are considering launching a new card or payment product, need help deciding on which Card Scheme to choose or you are looking to drive greater profitability on your existing account portfolio, we have the skills and experience to help.

If you would like to get a flavour of just some of the projects we have worked on over the last few years, please click on the link below.